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Channel: Danielle MacInnis - Marketing Blog for Customer Centric Businesses » customer experience
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Rick Harris explains how we can design a customer experience

Rick Harris is the managing director of the UK based design agency CustomerFaithful. A veteran in the customer experience space Rick has assisted many organisations identify what drives the beliefs and...

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Reorientating your business to be customer centric

It is now the time to seriously think about whether you can afford not to orientate your entire business around your customers? Ranjay Gulati, Harvard Business School professor and author of Reorganize...

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If 70% of us pick up a smart device to learn about you, what do we find?

In 2012 Google Published ZMOT: Winning the Zero moment of truth. I did an post on this in the impact of multi-devices some time ago. You might think that you have a website, so you are fine right? We...

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Coles is listening to me, and won me back!

I must admit I am a bit of an Aldi shopper. Basically cos it is cheaper! A whole lot cheaper. I love Aussie Farmers and I do a bit of this too because I am so busy and it is convenient and supports...

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Are you making promises you can’t keep? Now you can’t hide.

Are you making promises you can’t keep? Chances are you are and now you can’t hide . There is so much pressure to deliver more than the competitor next door that it forces many small businesses to over...

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